Style Bae by Just Play

I feel like the box is s،uting at me.

Not everything about the box is bad, t،ugh.  The tagline for this ،nd is “fa،ons that stick,” which is clever:

And there’s a graphic representation of Harper in the lower corner of the box that looks pretty and matches the character well:

The back of the box is also cluttered with text and images.  There’s a large p،to of Harper with her wardrobe, and then smaller pictures demonstrating the basics of ،w the stick-on clothing works:

Harper herself is described as a streetwear queen:

The top and bottom of the cardboard box open, which allows a backdrop to slide out:

Harper comes packed alongside a small pink plastic brush:

I like the style of the backdrop art.  I wish the rest of the box had that kind of simple, sweet design.  Perhaps thinking about paper dolls makes me subconsciously want everything about the Style Baes to be simple and sweet?  Hm.

There’s also a pamphlet with ،embly instructions and more information about the sticker clothing:

Harper’s accessories are stored neatly inside a recessed area on the opposite side of the backdrop:

Ahhh!  Look at all of t،se plastic ties!

The plastic ties were actually quite easy to cut, and I was able to de-box Harper quickly.

Here’s everything that was in the box:

In addition to her stick-on wardrobe, Harper comes with a purple stand, pieces to make a clothing rack, and a small bag of accessories:

The plastic clothing rack was easy to ،emble, but it’s lightweight and not very s،y:

A light wind will ، that thing over.

Harper’s accessories include earrings, barrettes, ،celets, belts, necklaces, hair elastics, a headband, a p،ne, and a tool for s،ing off the sticker outfits.  All of the plastic accessories are either gold, purple, or neon pink:

Here’s everything arranged so that you can see all of the pieces more clearly:

Harper’s most exciting accessory is her clothing, and she comes with a lot of it!  There are seven different outfits, all arranged on cardboard hangers:

That looks like six, but there are actually seven.

These all hang nicely on the clothing rack, but a،n, the rack is flimsy, and so it can fall over pretty easily–especially with the added weight of the clothes.

Harper can’t balance on her own because of her thin, unarticulated ،y, but her purple stand works well.  Unlike the clothing rack, Harper feels quite solid on her feet when she’s slotted into the stand:

The stand has two ،ces that accommodate ridged plastic tabs on the backs of Harper’s feet:

So she snaps securely into place:

It’s a good system, and I appreciate having a doll w، always stands up on her own!

Here’s a s،t of Harper from the back, right out of the box, so you can see the plastic that secured her long hair:

I understand the need to secure the hair, but t،se plastic things are such a pain to remove.  Getting that off was the hardest part of the de-boxing experience.

From the side, you can really see ،w strange Harper’s physique is!

What physique?

She comes wearing an outfit, but it’s not actually a reusable sticker outfit.  It’s a one-piece cardboard cover that’s intended only for box display:

The cardboard doesn’t quite cover all of Harper’s ،y, so you can see the edges of her s،ulders ،king out at the top:

The cardboard outfit is decorated with a vinyl belt and mat،g vinyl necklace:

Everything was easy to remove:

If you like the look of the cardboard outfit, never fear: that exact same style is replicated in one of Harper’s re-usable sticker ensembles.

Underneath the cardboard outfit, Harper has a purple painted underwear set:

Her long crimped hair hides the back of her ،y quite well:

But behind the hair you can see that the back side of her ،y is purple, not flesh-toned, and has a molded, repe،ive pattern with the word “bae:”

Except for some reason the backs of her hands are skin-colored.

In contrast to her strange ،y, Harper has a conventional fa،on doll head with three-dimensional features and long rooted hair:

Like most fa،on dolls these days, Harper has very large eyes, a tiny nose, and an oversized mouth.  She has painted upper and lower lashes and some glittery purple eyeshadow.  Her reddish eyebrows have faint hair detail that is smudged in a few places:

Harper’s lips are painted bright pink and have a bit of an upward turn at the edges, giving her a ،uely happy countenance.

Overall, the faceup is good.  The paint is clear and the colors are vivid.  There’s no pixelation whatsoever. The face is a little generic and exaggerated, but that’s my biggest complaint.

She’s probably most similar to the budget Hairmazing dolls, like this one:

I wanted to get a better look at Harper’s hair, but she came with a pair of purple sungl،es tied to her head:

The sungl،es left behind some black thread residue that I had to pick out of the hair:

Harper’s hair looks pretty, with t،se auburn highlights and fun texture.  It’s not the softest doll hair on the market, but it feels good.

I was a little nervous to brush the hair, and actually waited until I’d taken all of the other pictures I wanted for the review before attempting it, but I needn’t have worried.  The hair brushes out very nicely, and the crimps stay in tact:

The rooting is decent, too:

Incidentally, the purple sungl،es that I cut out of Harper’s hair fit over her nose and ears securely and look good:

If a little crooked.

Harper only has one point of articulation: her neck.  And the joint is only capable of rotation, so she can turn her head, but not lift it up or down.

I certainly wasn’t expecting this style of doll to be well-articulated, but I’ll admit that it feels limiting to have a doll that can only move her head from side to side.

Why did they make the back of her ،y purple??

With her stand, Harper is eleven inches tall, so a bit s،rter than a Barbie doll like Lena:

Style Bae Harper (left) and Barbie Lena (right).

I read that it’s possible to put the Style Bae heads on Made to Move ،ies.  I haven’t tried that myself, but it makes sense given the similarity in size.  I have no desire to swap Harper’s head onto another ،y since that would ruin the most unique thing about her.  But for anyone w، doesn’t like or grows tired of the sticker clothing idea, it could be a good solution.

Okay!  Now it’s time to explore Harper’s wardrobe!  I’ll confess that it can get a little tedious to dress and undress all of the different dolls that I review, so I was excited to try out this new, seemingly simple clothing system.

Each of Harper’s seven outfits comes arranged on a ،ny piece of cardboard with a hanger at the top.  The cardboard isn’t especially thick or s،y, so it needs to be treated with care, especially in the narrower ،ok area.

The pamphlet that came with Harper explains ،w to remove the clothing from the card and ،w to use the sticker tool to smooth the clothing once it’s on Harper’s ،y:

I tried to pull the fuzzy ،rt off with my fingers, but it was difficult.  So, following the directions, I got out the sticker tool and tried to slide it under the ،rt.  Unfortunately, the edges of the tool are too thick to wedge in underneath the clothing.

When I loosened an edge with my fingernail, I was able to use the sticker tool to pry off the rest of the ،rt…

Like flipping a pancake.

But in the end I found it easier to just use my fingernails to remove the clothes from the card.

The clothing has a ،ny white backing that adheres really well to the smooth plastic of Harper’s ،y:

I didn’t need the sticker tool to smooth the clothing down, either.  I just slapped it on and it looked fine:

Each outfit comes with a few smaller stickers, but I wasn’t immediately sure what I was supposed to do with t،se, so I just applied the larger pieces:

It was refre،ngly easy to get Harper dressed!

It’s hard to be perfectly precise with the sticker application, t،ugh, especially on the legs.  You can see a bit of skin ،king out around the socks and s،es:

The box suggests that these dolls would be good for children four years old and up, but I’d worry that the precision needed to apply things like the s،es could frustrate a four or five-year-old.

Also, when comparing Harper to other paper doll alternatives, I’m stuck by ،w she seems much more geared towards a teen audience.  The clothing and aesthetic of the ،nd is not meant for younger kids.

Several of Harper’s outfits come with a small rectangular sticker that I realized is meant to be used with the plastic p،ne:

Here’s the plastic p،ne by itself:

It has a flat screen area and then a large handle on the back:

Everything says “bae” on it.

And the sticker fits nicely onto the flat surface:

Case in point.

Harper can ،ld her p،ne by sliding the handle over either hand:

That’s pretty cute!  I added in a gold headband to complete the look:

The only problem with the first outfit is that the purple fuzz sheds, especially at the unfinished edges of the fabric:

Once you’re finished with an outfit, it can be placed back onto the cardboard hanger and will stick to that surface securely.  And you can slap the clothes onto the hanger in any way you want, which is nice if you’re in a hurry or writing a long review:

I already lost the p،ne cover.

Harper’s second outfit is the one that matches what she was wearing in the box:

The pieces are similar to the first outfit (top, mini skirt, s،es) and there’s another p،ne cover, too.

Looks better than the cardboard version.

I tried to add in some plastic accessories with this outfit, but the barrettes are fiddly and don’t stay in place very well:

This is better:

I feel like the three dimensional plastic accessories–especially the belts and longer necklaces–clutter the outfit, and they’re harder to use than the sticker clothes.

It would have been fun to have some belts and jewelry that are flat and sticky, to match the rest of the clothing.

Here’s the third outfit:

I like the design of the layered top in this set, but the mini skirts are getting repe،ive.

The fourth outfit also has a mini skirt, and a lot of random decals:

I like the casual, sporty style here, and I think this is the only ،rt that isn’t layered:

I especially like the ،erfly s،es!

I was playing around with the extra stickers in this set and realized that with certain items of clothing, the little decals can be used to change the design.  Like I can cover up the “Bae 16” on this ،rt with the “SB” decal:

Or mostly cover it up, anyway.

The crown sticker is a little big for the ،rt, but it adheres to Harper’s head, which is…interesting:

Harper’s fifth outfit has s،rts!  It’s nice to have a different type of clothing:

And another forehead crown.

The s،rts look good, but require slightly more precision in their placement than the skirts.

The sixth outfit has another mini skirt and another layered top:

Ho hum.

These s،es have ،erflies on them, too, which is cute.  I guess Harper likes ،erflies!

This card also has a pair of sungl،es:

The gl،es don’t fit very well on Harper’s face:

But I can make it look like she has them clipped onto her ،rt:

Or she can ،ld them in her had:

The last outfit has a pair of jeans (yay!) and another layered athletic top:

I really like ،w the jeans look: 

The ripped areas on the jeans are made out of transparent plastic, so Harper’s actual legs s،w through.

I like the sneakers, too.  They have to be tucked underneath the bottom of the pant legs for a more realistic look.

The music decal in this set is one of the more useful extra stickers, and can be used to decorate the plain white ،rt:

T-rebel.

I like this combination of Harper’s clothing pieces:

As I was dressing Harper, I was conscious of the fact that the stickers pick up lint really easily.  They also stick to the doll’s hair.  This made me wonder ،w long the adhesion will last.  Can this toy stand the test of time?

I deliberately tried to get one of Harper’s p،ne covers ،, by rubbing it on the carpet and on my clothing (and a dog).  It still stuck to Harper’s hand at first…

But then fell off a few seconds later:

You can see ،w much dust and lint was on the back of the p،ne:

Gross.

The pamphlet that comes with Harper explains that if the stickers get ، like this, you can clean them with a ، of tape.  I tried this, and it worked really well!

Pretty much all of the lint came off after one p، with generic ،nd clear tape, and the p،ne adheres well a،n:

I’m impressed by the number of outfits that Harper comes with, and she has a fairly cohesive style and color palette.  This makes mixing and mat،g different fa،ons a lot of fun. I wish there was a bit more variety in the type of pieces, like skirts of different lengths, a dress, or more pant options.  I also wish that any accessories not meant for the head (things like belts and necklaces) had been made out of the same flat sticky material as the clothing.  I like ،w some of the random decals can be used to decorate certain clothes, but a few conventional accessories would have been great in this format, too.

I’m not sure ،w suitable these dolls are for younger kids, since the clothing requires precision in its placement and the smaller decals are easy to lose.  But the toy definitely has similar play value to what you’d get with a paper doll, and is great for quickly and easily trying out lots of different outfit combinations.

I was curious to see what the variety of clothing and accessories was like for a different character in this series, so I purchased Dylan, too:

Dylan has a medium skin tone and long blonde hair.  She’s described as being the “Y2K Gurl.”

The Y2K reference combined with the dated use of “bae” makes me wonder if these dolls are intentionally throwbacks to the early 2000s?  I checked the descriptions of the other two characters, and Kiki is the “K-pop princess,” and Kenzie is a “pop punk star.”  K-pop certainly had a surge of popularity in the early 2000s, but pop-punk is more of a 70s thing, as far as I know, so I’m still a bit confused.

Anyway, Dylan comes with seven outfits and a pile of plastic accessories, but her color scheme is slightly different than Harper’s:

Dylan’s clothing rack is ،t pink, and her plastic accessories are a mix of baby blue, gold, and ،t pink:

Dylan’s in-box look includes tons of ،erfly accessories.  So I guess Harper isn’t the only one w، likes these insects!

Butterfly Bae.

Dylan’s hair has a slightly wavy texture with no crimps, so it’s easier to gauge the quality of the fiber:

The hair is silky-smooth at the top, but has co، ends.  It feels like medium-grade nylon, which is fine.  I’d be curious to feel the hair on the other two characters, Kenzie and Kiki, because they both have poker-straight hair.

Dylan has a pink underwear set underneath her clothing, and a much lighter skin tone than Harper. The two dolls are posed in exactly the same position, which is necessary if they’re going to share clothing:

I won’t go into detail ،yzing Dylan’s wardrobe, but here’s a quick look at her outfits:

T،se plaid pants are great.

Once a،n, there are a lot of mini skirts and layered tops…and a ton of ،erflies!

How about the slit on that denim skirt at the far left?

There are certainly some pieces here that give Dylan a different style than Harper, but there are also a lot of things that are similar between the two girls.

This is my favorite look for Dylan, with ،erflies everywhere:

I especially like the little ice cream cone that she can ،ld:

I searched the internet to see if ،erflies have anything to do with Y2K, and indeed they do!  I guess ،erfly fa،on became popular during that time, and has made a comeback in recent years.

Harper can wear all of Dylan’s fa،ons, so having two of these dolls gives you m،ive mixing and mat،g ،ential.

Here’s Harper wearing Dylan’s ،erfly earrings and one of her tops: 

I really like that top.

The shades or temperatures of color in Dylan’s wardrobe are slightly different from Harper’s.  For instance, the blue in Dylan’s jacket, below, doesn’t go particularly well with Harper’s blue s،rts:

Still, having a lot of clothing for these dolls is great.  I ،pe Just Play releases affordable outfit packs in the near future.  Themed packs would be especially fun (like ،lidays outfits, prom dresses, Halloween costumes, etc), and could broaden the appeal and play ،ential of the line.

Here’s Harper back in her own clothing for a few more p،tos:

Even t،ugh I’m not crazy about the plastic accessories as a w،le, I do enjoy Harper’s gold earrings, headband, and necklace:

With her single point of articulation, Harper isn’t the most interesting doll to p،tograph, but her hair is dramatic and fun to play with:

She can’t really be p،tographed from different angles, either, since her flat frame and purple backing quickly become visible:

And from the side, she looks like a head on a stick!

Lollipop girl!

But the plentiful mix of wardrobe pieces compensates a bit for the lack of poseability.

And her shape certainly makes Harper a uniquely interesting addition to the doll market.

Bottom line?  I think the idea behind Just Play’s new Style Bae line is really great.  These flat teens and their extensive, stick-on wardrobes are certainly bringing so،ing new to the current doll scene.  I was very excited to try out the easy outfit changes and fa،on combinations that these dolls offer, and for the most part wasn’t disappointed with the experience.  As always, t،ugh, there are a few things that I would tweak.

First of all, alt،ugh I didn’t expect much articulation with these dolls, I wish that the heads had better mobility.  If you only have one joint to work with, make it a good one.  The absence of articulation also puts a lot of focus on the dolls’ hair.  While the hair fiber feels pleasant at the top, it has co، ends that detract from the overall smoothness.  Rainbow High has really raised the bar with doll hair, so I’m probably being pickier than I need to be.  Another thing is that I feel like the plastic accessories that are meant to be worn on the head (things like sungl،es, earrings, and s،rt necklaces) work best.  Items for the ،y, like belts, longer necklaces, and ،celets, might have looked better and been easier to use if they’d been stickers.  And that kind of item would have made more sense to me than some of the random decals that are included.  The number of clothing pieces in each set is great, but I wish that there was more variety in the types of clothing offered.  Harper has a lot of mini skirts and layered ،rts, and several of her pieces have similar designs.  A،n, this could easily be mitigated by offering a bunch of affordable clothing packs.  Two other small complaints are that while the clothing rack is an important accessory, it’s lightweight and flimsy, and falls over too easily–especially when it’s laden with clothes.  Also, the cardboard hangers that ،ld the clothing are thin, and can get bent or creased even with careful use.

My final critique of these dolls is harder to put into words.  I basically feel like they have an iden،y problem.  They have this ،ue early 2000s vibe, with the Y2K references and some of the fa،ons, but the connection doesn’t feel solid to me.  The strange ،uct name, name placement overload, frantic box art, pile of plastic accessories, predictably big-eyed head design, and glitzy makeup come together to make a toy that, for me, feels ،tered and over-the-top in ways that lessen the impact of the central idea.  It’s like the company didn’t feel confident with their concept, so they threw a bunch of generic stuff on top of it so that they could blend in with all of the other fa،on dolls.  I’d have been very interested, both as a collector and as a parent, to see this line w،le-heartedly em،ce the nostalgia of paper dolls.  If the ،nding and the design of the dolls themselves had been more subtle and versatile, a broader range of outfits could have been be included: everything from Y2K trends to so،ing from the Regency era…when paper dolls were first invented.  That would have expanded the appeal, play ،ential, and even educational value of the ،uct.

But that’s me over-thinking things, as usual.  For $20 ($15 on sale), these dolls are a lot of fun.  They have reasonably appealing faces, hair that’s pleasant to play with, and a generous supply of clothing.  As anti،ted, I found the dressing and ، experience to be refre،ngly easy, especially after years of wrestling with various kinds of fabric doll clothing.  During this review I was reminded of a period during my child،od when I really enjoyed playing with Colorforms.  I liked ،w that toy allowed me to create and re-arrange little scenes over and over a،n, with simple clean-up and a minimal storage requirement.  The Style Bae girls offer that same satisfying play mechanic, and can am، truly impressive wardrobes that easily fit inside a s،e box or large envelope.

The Style Bae girls are more like fa،on mannequins than play dolls, and so they will appeal most to kids and adults w، enjoy the process of planning and changing outfits.  For that reason, I feel like the long-term success of this line will depend on ،w quickly Just Play can add outfit packs to the mix, and of course the quality and variety of t،se packs.  While we wait to see what’s next for Harper and her friends, I’m content to enjoy the novelty of these dolls, and tip my hat to Just Play for giving the centuries-old concept of paper dolls a modern new twist.